CRC Team Page
Meet The CRC Team – More than Marketing
No longer just “Marketing,” the Customer Relations and Communications team has grown and evolved to provide more assistance and resources to customers and employees alike. The department was established with the adoption of the Fiscal Year 2020 Budget with the primary role of enhancing employee and customer communication.
What does the CRC team do? Externally, the team acts as a liaison between the organization, LBT customers, the communities we serve, as well as the media. Internally, the team is responsible for employee communications and works closely with other departments to ensure all messages to employees are easily understood and consistent with LBT’s overall look and feel.
Meet Mike
Mike Gold
Executive Director/VP Customer Relations and Communications
Meet Vicky
Vicky Pina
Administrative Assistant*
*Shared with Government Relations, Grant Programs, and Capital Planning.
The CRC team consists of two sub-teams:
Community Relations and Customer Care
The Community Relations team establishes and maintains LBT’s presence in the community through events, sponsorship, community programming and outreach. The Customer Care team provides assistance to customers through LBT’s call center and the Transit & Visitor Information Center in Downtown Long Beach.
- Sponsorships
- In-Kind Donations
- LBT Promo Items
- Special Service Charter Request
- LBT Presence at Events
- LBT Printed Collateral Materials Inventory
- Organizational Event Planning
- Organizational Outreach
- Customer Service
- Call Center for Customers
- Extra Assistance
- Events
- Busy Work
- Courier
- Mail Runs at LBT Facilities
- Special Drop-Offs or Pick-Ups
- FedEx Scheduling
- Receptionist
- Vehicle Check-out
- Lamination
- Help with Mail
- Greet All Incoming Guests
- Internal Call Center
- Page Services
- Lost and Found
Jocelin Padilla
Customer and Community Relations Manager
Jenny Contreras
Community Relations Coordinator
Jimmy Phillips
Customer Care Supervisor
Brenda Cisneros
Customer Care Lead
Thelma Zaras-Medrano
Customer Care Lead
Arantxa Chavarria
Communications and Marketing Manager
Emily Rasmussen
Communications and Marketing Coordinator
Communications and Marketing
Manages media relations and develops plans and programs to promote LBT to customers, employees and the community through digital, social and printed materials, including advertising, the website and the text communication platform, Hello LBT.
- Branded Materials
- Internal Documents
- PowerPoints
- Graphics
- Flyers/Signage
- Email Templates
- Website
- Team.ridelbt.com
- Social Media
- Text Communications
- Hello LBT (Public)
- Hello LBTeam (Internal)
- Advertising
- Photos
- Approved Photos of Employees & Fleet
Request Form
Customer Service Reps
| Team Member | Name | Department |
|---|---|---|
 | Howard Rasco | Customer Care Representative |
 | Kenisha Taylor | Customer Care Representative |
 | Erwin Sarceno | Customer Care Representative |
 | Liz Wesley | Customer Care Representative |
 | Jazmine Martinez | Customer Care Representative |
 | Alyssa Scott | Customer Care Representative |
 | Sodelis Sim | Customer Care Representative |
 | Eddy Salinas | Customer Care Representative |
 | Alexess Clay | Customer Care Representative |
 | Tynishia Lewis | Customer Care Representative |
 | Maggie Medina | Customer Care Representative |