CRC Team Page

Meet The CRC Team – More than Marketing

No longer just “Marketing,” the Customer Relations and Communications team has grown and evolved to provide more assistance and resources to customers and employees alike. The department was established with the adoption of the Fiscal Year 2020 Budget with the primary role of enhancing employee and customer communication.

What does the CRC team do? Externally, the team acts as a liaison between the organization, LBT customers, the communities we serve, as well as the media. Internally, the team is responsible for employee communications and works closely with other departments to ensure all messages to employees are easily understood and consistent with LBT’s overall look and feel.

Meet Mike

Mike Gold

Mike Gold

Executive Director/VP Customer Relations and Communications

Meet Vicky

Vicky Pina

Vicky Pina

Administrative Assistant*

*Shared with Government Relations, Grant Programs, and Capital Planning.

The CRC team consists of two teams:

Community Relations and Customer Care

The Community Relations team establishes and maintains LBT’s presence in the community through events, sponsorship, community programming and outreach. The Customer Care team provides assistance to customers through LBT’s call center and the Transit & Visitor Information Center in Downtown Long Beach.

  • Sponsorships
  • In-Kind Donations
  • LBT Promo Items
  • Special Service Charter Request
  • LBT Presence at Events
  • LBT Printed Collateral Materials Inventory
  • Organizational Event Planning
  • Organizational Outreach
  • Customer Service
  • Call Center for Customers
  • Extra Assistance
  • Events
  • Busy Work
  • Courier
  • Mail Runs at LBT Facilities
  • Special Drop-Offs or Pick-Ups
  • FedEx Scheduling
  • Receptionist
  • Vehicle Check-out
  • Lamination
  • Help with Mail
  • Greet All Incoming Guests
  • Internal Call Center
  • Page Services
  • Lost and Found
Jocelin Padilla

Jocelin Padilla

Customer and Community Relations Manager

Tony Chacon

Tony Chacon

Community Relations Coordinator

Jimmy Phillips

Jimmy Phillips

Customer Care Supervisor

Brenda Cisneros

Brenda Cisneros

Customer Care Lead

Thelma Zaras-Medrano

Thelma Zaras-Medrano

Customer Care Lead

Arantxa Chavarria

Arantxa Chavarria

Communications and Marketing Manager

Emily Rasmussen

Emily Rasmussen

Communications and Marketing Coordinator

Communications and Marketing

Manages media relations and develops plans and programs to promote LBT to customers, employees and the community through digital, social and printed materials, including advertising, the website and the text communication platform, Hello LBT.

  • Branded Materials
  • Internal Communications
  • Document Templates
  • Graphics
  • Flyers/Signage
  • Email Templates
  • Public Website
  • Team.ridelbt.com Website
  • Social Media
  • Text Communications
  • Hello LBT (Public)
  • Hello LBTeam (Internal)
  • Advertising
  • Approved Photos
  • Employee Engagement 

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